4.8 out of 5
Across hundreds of reviews
The Mission
Creating military clothing for the ones doing the job now
For the ones who did it before them, and the ones still on their way in.
Founded by a Dutch army sniper in 2022.
2022
Founded
60.000+
Customers
75+
Countries
110.000+
Following
This is the one that ends up everywhere. Over a shirt on the drive in, under a jacket on exercise, on the sofa on leave. That is why it is a 270 gsm brushed fleece and not a thin promotional hoodie: it has to survive being the thing you reach for every day for a year. We print it in house, and after four years of testing blanks this is the one we stopped arguing about. The printer changed a few times along the way as well. What is standing here now is a serious bit of kit, and a print off it holds its edge instead of going soft after a few washes.
The eight colours
The hoodie
Weight
270 gsm brushed fleece
Sizes
S to 3XL
Colours
Eight
Printed
In house, and checked before it ships
What we actually make
The t-shirt
The one people read across the room.
01
What it does out there
You get spotted by the people who know
The mark on the chest gets recognised outside the gate, and that was never the plan.
02
What we are up against
Two things that should not be normal
You are wearing somebody else’s story, and outside the gate none of it shows.
03
Why the name
It sits behind the round and it points at the target
You never see the bullet itself. You see the trace.
04
A mission is what you refuse
Ideas that would sell perfectly well and still get turned down.
05
None of this was a business plan
A logo for the sniper group, and a second one I drew for myself.
06
Where this is going
The brand Europe never had
Not a European copy of an American brand. The one the European military world recognises as its own.
07
Where we stand
Honest about the distance left
Sixty thousand people wear it. For most of Europe we are still a parcel and a wait.
08
Before you ask
Six questions, straight answers
Whether you are allowed to wear it, what it is made of, and what happens when something is wrong.
“Not a cheap Chinese rip-off, actually good quality material.”
David
Verified buyer
“I ordered a size M and it fits perfect. Soft fabric and the design is a high quality print. Definitely worth it, great work guys!”
Kevin Coray
Verified buyer
“First time buying their brand and I got to say, bought both shirt and hoodie on a sale and they both look and feel amazing.”
Brandon
Verified buyer
Before you ask
Wear what you’ve earned
Not because anyone needs to be told, but because you know exactly what it took.